https://rhimrj.co.in/index.php/rhimrj <p>The RESEARCH HUB International Multidisciplinary Research Journal [RHIMRJ] is an international double blind, peer-reviewed, online journal in English, Hindi and Gujarati languages that provides platform to the academicians and scholars to enrich their expertise in multidisciplinary research areas. The journal offers rigorous peer review (double blind) and fast publication. The RHIMRJ enables the wide dissemination of research articles, review articles, short communications to the global community without restriction. The journal is open access.</p> <ul> <li><strong>Title: </strong>RESEARCH HUB International Multidisciplinary Research Journal</li> <li><strong>Frequency of Publication: </strong>Monthly [12 issues per year]</li> <li><strong>ISSN (Online): </strong>2349-7637 (Online)</li> <li><strong>Peer Review Process: </strong>Double Blind Peer Review Process</li> <li><strong>Subject: </strong>Multidisciplinary</li> <li><strong>Languages:</strong> English/Hindi/Gujarat [Multiple Languages]</li> <li><strong>Accessibility:</strong> Open Access</li> <li><strong>Plagiarism Checker: </strong>Turnitin (License)</li> <li><strong>Publication Format: </strong>Online</li> <li><strong>Contact No.: </strong>+91- 99784 40833</li> <li><strong>Email:</strong> editor@rhimrj.co.in</li> <li><strong>Website:</strong> https://rhimrj.co.in/</li> <li><strong>Old website:</strong> https://old.rhimrj.co.in/</li> <li><strong>Address:</strong> 15, Kalyan Nagar, Shahpur, Ahmedabad, Gujarat 380004</li> <li>Journal was listed with UGC till 2nd May 2018 with Journal Number 44951 (UGC List)</li> </ul> Research Hub Publication en-US RESEARCH HUB International Multidisciplinary Research Journal 2349-7637 https://rhimrj.co.in/index.php/rhimrj/article/view/411 <p>This study investigates the transformative impact of block chain accounting on automated financial reporting, emphasizing improvements in accuracy, timeliness, operational efficiency, and return on investment (ROI). Mixed-methods research design is used which combines quantitative analysis and qualitative insights. The study reveals that organizations utilizing block chain-based systems significantly outperforms the traditional systems in terms of reporting accuracy and speed. Regression and correlation analyses further support a strong positive relationship between block chain integration and operational efficiency. The findings also underscore the importance of regulatory, organizational, and human factors in the successful adoption of block chain, with regulatory hurdles posing key challenges. The study contributes to the literature by proposing a practical framework for block chain integration and supports this empirical research that guides large-scale implementation. Block chain stands as a foundational technology with sufficient potential which redefine the standards of financial transparency, automation, and trust in modern accounting practices.</p> Hitarth J. Kansara Copyright (c) 2025 2025-04-19 2025-04-19 12 4 01 07 10.53573/rhimrj.2025.v12n4.001 https://rhimrj.co.in/index.php/rhimrj/article/view/412 <p>Fear of Missing Out (FOMO) has emerged as a powerful psychological phenomenon in the digital age, particularly among social media users. This theoretical paper explores how FOMO shapes and influences online consumer behaviour, including impulse buying, peer-influenced purchasing, brand engagement, and digital loyalty. Drawing upon theories such as Social Comparison Theory, Self-Determination Theory, and Uses and Gratifications Theory, the study presents a conceptual framework that links FOMO to various online purchasing behaviours. The paper also discusses the role of social media platforms in amplifying FOMO through algorithm-driven content, real-time peer updates, and targeted advertising. By synthesizing current literature, this study contributes to understanding the psychological mechanisms through which FOMO drives digital consumerism and suggests avenues for future empirical research and marketing strategies that consider ethical implications.</p> Neha Pardeep Singh Walia Copyright (c) 2025 2025-04-19 2025-04-19 12 4 08 16 10.53573/rhimrj.2025.v12n4.002