Retailers Perception towards Channel Partner Services with Reference to Adithya Marketing

Authors

  • Dr. V. Kanimozhi Assistant Professor, Department of Management Sciences, Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India
  • S.M. Hariharan Student - II MBA, Department of Management Sciences, Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India

DOI:

https://doi.org/10.53573/rhimrj.2023.v10n04.004

Keywords:

Retailers, Channel Partner Services, Perception, Service Quality, Reliability, Responsiveness, Communication, Innovation, Satisfaction, Loyalty

Abstract

This study investigates the perception of retailers towards channel partner services, with a sample size of 368 retailers. The aim of the research is to gain insights into retailers' beliefs, attitudes, and opinions regarding the quality, effectiveness, and value of the services provided by their channel partner. The study employs a quantitative research approach, utilizing surveys as the primary data collection method. The survey questionnaire includes measures related to service quality, reliability, responsiveness, communication, which are key dimensions of retailers' perception towards channel partner services. The sample size of 368 retailers ensures a sufficiently diverse representation of different retail sectors, store sizes, and geographical locations. Data analysis involved descriptive statistics, such as means, frequencies, and percentages, to provide an overview of retailers' perceptions. Additionally, inferential statistics, such as correlation and regression analysis, is conducted to identify any relationships between retailers' perception and variables such as delay in delivery, Customer service issues, credit facilities. The findings of this study will contribute to the understanding of retailers' perception towards channel partner services and provide valuable insights for both retailers and channel partners. Retailers can use the findings to evaluate their existing partnerships, identify areas for improvement, and make informed decisions regarding collaboration. Channel partners, on the other hand, can gain insights into retailer’s expectations and tailor their services to better meet retailers' needs, thereby enhancing their value proposition and fostering stronger partnerships.

Author Biographies

Dr. V. Kanimozhi, Assistant Professor, Department of Management Sciences, Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India

Dr. Kanimozhi. V is a Gold Medalist and Rank Holder in Master of Business Administration from Anna University. She has cleared National Eligibility Test for Lectureship (NET) conducted by UGC- India and State Eligibility Test for lectureship (SLET) conducted by Government of Tamilnadu, India. Has received best faculty award, best self-learner award from Hindusthan College of Engineering and Technology. She has more than 12 years of work experience in which 2 years was in industry and 8 + years in teaching MBA students at a Business School and engineering college. She has completed NPTEL courses namely Marketing research and Analysis (Grade: elite + silver and 5% topper), Management of Field Sales (Grade: Elite + Silver and 1% topper) and Design Thinking- A primer (elite + gold). She has also completed various courses in coursera. She has published papers in various national and international journals like Indian Journal of Marketing, World Wide Journal of Multidisciplinary Research and Development, International Journal of Scientific Research and Reviews, IRC’s International Journal of Multidisciplinary Research in Social & Management Studies, International Journal of Marketing & Financial Management and so on. She has presented various papers in national and international conferences. She has contributed Chapter 6 - “A study of financial sources and investment avenues for SMEs in Oman” in Edited Book “Financial Sector in Oman Developments, Issues and Prospects”, published by College of Banking and Financial studies, Sultanate of Oman ISBN: 978-99969-824-0-8, January 2018. Currently she is working as an Assistant professor in the Department of Management Sciences at Hindusthan College of Engineering and Technology, Coimbatore and completed Doctorate in Management (Marketing) from Bharathiar University, Coimbatore. She is the coordinator Entrepreneurship Development cell of Hindusthan College of Engineering and Technology. She is actively involved in collaborating with industries by signing of MoU, research projects, outbound activities etc.

S.M. Hariharan, Student - II MBA, Department of Management Sciences, Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India

Mr. S.M. Hariharan received his Bachelor of Mathematics from Periyar University, Salem, Tamil Nadu, India. He is pursuing in MBA (HR and Marketing), from Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India. He is senior president of Entrepreneurship Development Club of Department of Management Science, Hindusthan College of Engineering and Technology. He has received best management team award from Karpagam College of Engineering, Coimbatore. He was project presented by the topic “Shortage of open spaces and playgrounds lead to negative tendencies in children” in KSTVET College, Berjaya International University, Kuala Lumpur, Malaysia. he was attended the seminar in Indian Institute of Technology, Bombay, conducted an international fintech roundtable conference on “Digital Transformation in Financial Science” organized by SCIFI- Lucknow.

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Published

2023-04-30

How to Cite

Viswanathan, K., & Srinivasan Manimekalai, H. (2023). Retailers Perception towards Channel Partner Services with Reference to Adithya Marketing. RESEARCH HUB International Multidisciplinary Research Journal, 10(4), 22–30. https://doi.org/10.53573/rhimrj.2023.v10n04.004

Issue

Vol. 10 No. 4 (2023): RHIMRJ [APR-2023]

Section

Articles