Artificial Intelligence Adoption in Journalism and Mass Communication Education: Exploring Perceived Benefits, Barriers, and Future Readiness

Abstract

Artificial Intelligence (AI) is rapidly transforming the landscape of higher education, with Journalism and Mass Communication emerging as one of the disciplines most profoundly influenced by this technological revolution. AI-powered technologies, including generative AI, machine learning, natural language processing, and data analytics, are reshaping teaching methodologies, curriculum design, newsroom simulations, research practices, and multimedia content creation while redefining the competencies expected of future media professionals. At the same time, the integration of AI presents critical challenges related to academic integrity, misinformation, algorithmic bias, ethical responsibility, faculty preparedness, data privacy, and the preservation of fundamental journalistic principles. This conceptual paper critically explores the opportunities, challenges, and future preparedness associated with AI adoption in Journalism and Mass Communication education through an extensive synthesis of contemporary scholarly literature and international policy perspectives. The study argues that AI has the potential to enhance personalized learning, strengthen digital journalism, improve research efficiency, foster innovation in multimedia storytelling, and equip students with industry-relevant skills. However, its successful and sustainable implementation depends upon comprehensive curriculum reform, institutional readiness, robust digital infrastructure, continuous faculty development, responsible AI governance, and the promotion of AI literacy and ethical awareness among both educators and learners. The paper concludes that Artificial Intelligence should be viewed not as a replacement for human creativity, critical thinking, or editorial judgment, but as a transformative educational partner capable of enriching journalism education and preparing future media professionals to thrive in an increasingly intelligent, data-driven, and digitally interconnected communication ecosystem.